Anny Fan毕业于同济大学金融系，随后在一家银行的对外公关部门就职。2010年，Anny Fan开设了个人新浪微博，从分享模特街拍、明星搭配的资讯和点评起步，偶尔发布日常照片，在之后的5年间借助新浪微博早期红利快速积累了六十余万微博粉丝，成为国内最早一批成熟并拥有高影响力的时尚内容博主。早期的国内时尚主要受到日韩潮流的影响。而更加关注欧美时尚的Anny Fan在早期确立了定位的独特性，持续获得粉丝的追捧。
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