Emerging fashion brands in 2021: who really stood

Emerging fashion brands in 2021: who really stood out in 2021?

Emerging fashion brands in 2021 The end of 2021, but what are the emerging brands that stood out during the year?

Between emerging fashion brands that smashed it in 2021 and confirmations of old ones, this year is coming to an end. This was a year full of changes that were overwhelming for us and for the fashion world too.

For instance, big names in fashion keep making history, but there are a lot of new brands that interpret in the best way the modern thoughts and spirit. Therefore, they can do this through diffusing sustainability and inclusivity beliefs, so these brands are becoming actual platforms used to spread certain precise ethical values.

Emerging fashion brands in 2021 NENSI DOJAKA

She is the Winner of the LMVH prize 2021, and she also has won everybody over with her unique style that combines sensuality with a hint of punk and with her dreamy organza.

But, according to Lyst, the asymmetric little black dress by her emerging fashion brand was among the first ten female products in the 1st semester of the year, reaching an average of 7000 viewers a month all along the year.

In addition,Dojaka‘s emerging brand tells about a free, independent and self-confident woman that is not afraid to look different and to go over the stereotypical concept of a “great dress”.

Moreover, she overturns the concept of sensuality, defining it as the ability to show ourselves as we want to be seen, more than only like other people see us. In other words, for Dojaka, sensuality means to be and to wear what we want.

CHRISTOPHER JOHN ROGERS:

He’s a promising NY fashion stylist from Louisiana and he founded his own brand in 2016. His exuberant fashion recalls vintage glamour, and he makes color his strength. Subsequently, Christopher John Rogers gained attention from many celebrities such as Lady Gaga, Bella Hadid and Rihanna, so he was able to obtain an appearance on Gossip Girl. Meanwhile, according to Lyst, in July the number of people that searched the brand increased by 73%.

I.AM.GIA

It’s an Australian emerging fashion brand founded by Alana Pallister, and it’s the king of social media. It girls and top models don’t miss a chance to wear some pieces from I.AM.GIA. Firstly, Alana takes her inspiration from them to create the brand image, from Bella Hadid in particular. Secondly, the emerging brand’s name comes from the name of the top model Gia Carangi.

As a metter of fact, I.AM.GIA’s number one goal is to introduce a masculine hint into feminine clothing. For this reason, the most requested item is in fact trousers, the “Halo” model. As a result, the number of people who search for that product by Alana’s fashion brand has risen by 164% from the beginning of this year.

Emerging fashion brands in 2021 HARRIS REED

This half British half American stylist stood out in the fashion landscape by fighting for fluidity, and by understanding the power of clothing and the correlation with identity and emancipation. Most importantly, his goal for his emerging fashion brand was to create a conversation, since his first appearance, when he dressed Harry Styles for the Vogue cover. After the Vogue cover came out, the number of people who searched for this stylist increased by 189% in the first semester of the year. In conclusion, during 2021 Harris Reed has also collaborated with Etro for the creation of a capsule collection centered on the blouse.

MASSIMILIANO

After working as a junior designer for Grace Wales Bonner, in 2020 Maximilian Davis founded his own emerging fashion brand, with its headquarters in London. After Michaela Coel worn one of his pieces in the BAFTA 2021 red carpet the visibility for the brand increased by 49% in the same month. And, among the celebrity costumers of the brand we can find Rihanna and Naomi Campbell.

Emerging fashion brands in 2021: who really stood out among all?