Giorgio Gucci passed away
Moda,  News

Giorgio Gucci passed away on 22nd December 2020

Giorgio Gucci passed away on December 22nd, 2020

Giorgio Gucci, the grandson of Guccio Gucci, passed away. Guccio Gucci, founded the well-known Florentine brand in 1921. The family of Gucci made an announcement to the press about this heartbreaking news in Florence, on 22nd December 2020. Although, the funeral will take place after the coffin returns to Italy. He was part of the third generation of the family eldest son of Aldo and Olwen Gucci.

Giorgio Gucci passed away leaving his legendary charm in Italy.

Early life of Giorgio Gucci

In 1953, after his grandfather passed away his father “Aldo” and founder of famous shop in Rome in Via Dei Condotti introduced him to their family business life with his brothers Ugo, Vasco and Rodolfo. His father taught him the profession to run store and several entrepreneurial strategies of the Florentine Maison. Therefore, he took this family business at highest level and opened stores in Milan, New York and also boutiques in London and Paris, overseas in Palm Beach, Chicago and Beverly Hills and in the East. However, Giorgio was the most lovable member of a family. Being sharp and intelligent, above all upright but creative spirit who brought the banner of Italian fashion and style abroad. The prestige of the Maison grew and the creations were chosen by figures such as Audrey Hepburn, Maria Callas and Jackie Kennedy.


Firstly, he launched the logo with the double G on the canvas fabric for bags and accessories takes place in the 1960s; in the 70s the debut of prêt-à-porter while in 1981 the first fashion show organized in Florence. He had inherited a Maison that was already a legend in Italy. Secondly, it was precisely Guccio’s imagination that made his company survive during the fascist autarchy, using materials such as linen, hemp, jute and bamboo, less expensive than leather. He always had flamboyant personality and love for horses, who he raised them and took care during his life at Monte Argentario (Grosseto) during the summers.

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