Pignatelli And Pronovias Menswear Line
Pignatelli and Pronovias New Menswear Groom Line
Pignatelli and Pronovias launch a new menswear groom line for the latest collection. The two specialized in ceremony garments brands revealed their newest collaboration. This line is focused on menswear with elegant suits for the groom that marks the entry into men’s market for the Spanish wedding dress brand.
At the moment, the Pronovias Group has a portfolio of high-end brands such as Pronovias, White One, Nicole, St Patrick and Lady Bird. The newest line will be presented annually with 45 models created for Pronovias. A complete collection with shirts, shoes and accessories. Also, it will be under the direction of Carlo Pignatelli who is the stylist and founder of the fashion house. The new collection will be accessible for the customers starting July 2021. Moreover, the launch of the sales campaign will be happening in March and distributed through the network of flagship stores of the two brands.
For the first two years, the main focus is to target the European market and for the future plans, the brand expects to also target the American and Asian market. The collaboration between Carlo Pignatelli and Pronovias anticipates a potential positive distribution of the new line, since the market in Italy for groom’s suit is wide enough and a lot of bridal shops sell and rent for the groom as well. Furthermore, according to Francesco Pignatelli, the creative director of the brand. “It will be romantic in appearance and contemporary in lines, characterized by a sophisticated style for an international man”. He proclaimed.
Pignatelli And Pronovias Colors Of The Collection
Finally, the color palette for the groom’s collection will include different shades going from pastel and very light colors to intense colors such as blue and burgundy. In fact, the aim of this collection is to target a new audience without losing sight of the existing values that the brands has.
Read Also:
Pronovias Italia: The Bride Dresses Of 2020
Catena Fiorello Interviews Carlo Pignatelli
NEWSLETTER
Vuoi ricevere Mam-e direttamente nella tua casella di posta? Iscriviti alla Newsletter, ti manderemo un’email a settimana con il meglio del nostro Magazine.
