Fashion brands’ campaigns for 2024
MAMe magazine shows you a selection of fashion brand’s campaigns announcing the new collections that will appear in 2024.
Some of the most emblematic fashion brand’s campaigns for next year
The fashion brand’s campaigns serves more than just introducing a product to prospective buyers, it is frequently a creative endeavor for the brands involved, allowing them to convey their humanity, values, and aesthetics through these images. The top stylists and photographers are tasked with telling the story of the collection in question by producing content for established and up-and-coming fashion houses. Selecting testimonials that accurately represent the brand image is equally crucial. These are typically well-known figures from the entertainment, media, or fashion industries. Explore the most stunning fashion campaigns and the most talked-about product endorsements for the upcoming season.
Fashion brand’s campaigns: Gucci
Sabato De Sarno posts on his Instagram, “Kisses, a lot of kisses”. The creative director uses this to introduce the new Gucci Gift ad campaign, which immortalizes kisses and celebrates love and special moments. Emmanuel O’Brien, Sharon and Kristen Coffey, and Victor Bastidas and Nora Attal are among the prominent couples.
Fashion brand’s campaigns: Prada
Prada decides to design a classic campaign for its spring/summer 2024 women’s collection. Days of Prada is a project that aims to investigate the ecosystem of Raf Simons’ and Miuccia Prada’s September fashion show as a representation of community and individuality, the transient and the permanent. As a result, Willy Vanderperre has decided to use the 40 models’ wardrobes to convey their individual personalities. Prada wishes to emphasize that the fashion industry is a collective endeavor in this way. Ferdinando Verderi is the creative director.
Fashion brand’s campaigns: Vivienne Westwood
“We came up with the idea of display mannequins and visited the factories where they are produced. We found one of the last ones left in England, in the far east of London, put together a cast and went there to shoot the new campaign.”
The current creative director of Vivienne Westwood, Andreas Kronthaler, explains the concept behind the images that showcase the brand’s spring/summer 2024 collection in these words. The cast includes well-known individuals like Penelope Tree and Naomi Campbell, among others. Juergen Teller took the photos; Sabina Schreder did the styling.
Fashion brand’s campaigns: Marmar Halim
The new Spring Summer 2024 campaign by Marmar Halin honors the healing path and feminine strength of nature, drawing inspiration from both. Models Shin Joo, Lexy Hearn, Claudia Dumitru, and Arianna Amadei are featured in this photo, which was taken by photographer Gaia Bonanomi at a historic Italian villa on Lake Maggiore. Four themes inform the development of the campaign images: Winds of Change, Green Immersion, The Women’s Collective, and The Lady of the House.
Fashion brand’s campaigns: Valentino
Valentino‘s festive collection, which features a campaign shot and directed by Theo Wenner and starring Rosie Huntington-Whiteley with a group of friends, is already available in boutiques. It comes in special Pink PP packaging and features people gathering inside Place Vendôme to celebrate the impending holidays. The campaign features soft-toned, carefree outfits such as embroidered dresses, feather jumpers, crystal mini dresses, tweeds, and couture crepe jackets. These pieces are accessorized with the new Valentino Garavani Locò bag and the VLogo Moon it-bag, which come in mini versions, dedicated colors, and sequins. The famous Valentino Garavani Rockstud pumps and ballerinas, as well as the brand-new Valentino Garavani Rose-Rouche 1959 pumps, were on the feet of partygoers.
Conclusion: Gucci, Prada, Valentino, Marmar Halim and Vivienne Westwood represent asome of the most iconic fashion brand’s campaigns.
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