Montenapoleone Gala Dinner 2023: Prada, OTB, and Giorgio Armani honored in China
During an event in Beijing, Montenapoleone Gala Dinner 2023, the Italian embassy and the Montenapoleone District association given Giorgio Armani, Prada, and OTB with the “Award for the contribution of the latest fashion trend in China”.
Giorgio Armani, Prada, and OTB honoured in Beijing at Montenapoleone Gala Dinner 2023
Beijing hosted the inaugural Montenapoleone Gala Dinner 2023, marking the event’s sixth edition. A strong connection between Made in Italy luxury goods and China. However this year, with a special event devoted to Italian fashion, they became even more powerful. In collaboration with the Italian Embassy in Beijing, Monte Napoleon District hosted an exclusive Gala Dinner in honor of Saint Ambrose. With the intention of honoring Milan and the illustrious Italian maisons that are leaders in global luxury and fashion.
The evening was held at the Italian Embassy in the Chinese city with the involvement of the City of Milan. Representatives of international luxury fashion brands, VIPs, and Italian and Chinese institutions attended Montenapoleone gala dinner 2023. Featuring a selection of wines from the best labels thanks to the Comitato Grandi Crù d’Italia and an Italian menu of excellence prepared by Chef Marino d’Antonio of the Italian starred restaurant Giada Garden.
The evening finally ended with a Charity Auction, the proceeds of which were donated to projects for children in need, and a Christmas cocktail with tasting of authentic Italian coffee in co-lab with De’ Longhi.
In a video message, Carlo Capasa, the president of the Italian Chamber of Fashion, stated that Italy is the top exporter of apparel and leather goods to China, ranked second for footwear, and fifth for textile products (fabrics and yarns). Capasa observed that:
“One fourth of Chinese imports of clothing and footwear and more than 40 percent of leather goods are Italian. The Italian Chamber of Fashion has developed solid relationships with China over the years to promote fashion internationally.”
The brand ambassador for Montenapoleone District and president of the Italy-China Fashion Council, Stefano Mologni, stated:
“Fashion is not just luxury but it’s above all a lifestyle and a culture, two elements that are essential to each other and have a strong meaning in the Chinese market too. The connections with China have also widely restarted in the fashion sector and we expect a growth in both Chinese tourist market and collaborations already in 2024. I think that we will soon start a new collaboration phase with China. We must be watchful.”
Production arms Staff International and Brave Kid are under the ownership of OTB, which also holds a minority stake in Amiri and controls the brands Diesel, Jil Sander, Maison Margiela, Marni, and Viktor & Rolf. The group has over 100 stores in China. In 2022, the group opened four brand stores at the JC Plaza Mall in addition to finishing a significant retail development project in Shanghai.
Armani has a strong business in China that dates back more than 20 years, and Prada—which is openly listed on the Hong Kong Stock Exchange—unveiled its second iteration of its traveling Pradasphere exhibition last week in Shanghai at the recently opened Start Museum, a private museum situated along the city’s West Bund cultural corridor and resembling a warehouse.
The CEO of Prada stated that the company hopes to double its business in China over the medium term. Through the next few years, Gianfranco D’Attis, the chief executive of Prada, the flagship brand of the Italian luxury fashion house, stated that the company aims to double its business in China.
In a Shanghai group interview, D’Attis stated, “That means increasing our investments.”
He said that Prada will host more events, have larger stores, and offer more regional goods in China.
According to Reuters, D’Attis, a former Dior executive who took over as Prada’s CEO in January, added that the company intended to create a hospitality concept as part of its global distribution strategy, which would include China, perhaps in 2024–2025.
Conclusion: Giorgio Armani, Prada, and OTB were honoured in Beijing at Montenapoleone Gala Dinner 2023 with the “Award for the contribution of the latest fashion trend in China”.
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