2024 Dior New High Jewelery Collection in Florence
In mid-May, during a vibrant springtime, Dior embarked on a haute couture jewelry tour from Paris to Italy. The tour commenced in Florence, the birthplace of the Renaissance. In the romantic twilight, bathed in the golden glow, Dior unveiled a new chapter of its haute couture jewelry with the Diorama series in the gardens of a Tuscan church.
Dior‘s Jewelry Collection: Diorama
This jewelry collection show took place at the Basilica of Santa Maria Novella, Florence’s first Catholic church. Victoire de Castellane, the jewelry artistic director, unveiled the new haute couture jewelry collection named Diorama in this Gothic church completed in the 14th century. Diorama is a classic handbag collection under the French luxury brand Dior. Since its debut in 2015, it has quickly become a popular item in the fashion world, winning the love and pursuit of many women for its exquisite design, elegant appearance, and high-quality craftsmanship.
The handbags are inspired by modernity and geometric lines, featuring delicate embroidery, cutouts, or bead decorations. The overall design is simple yet luxurious. Just like the Renaissance classic design of the Basilica of Santa Maria Novella, with simple geometry and lines adorned with different colors, the great works of predecessors inspire admiration in posterity. It is fitting that the first chapter of the new Diorama haute couture jewelry is presented in Italy’s classic cultural treasure, exemplifying the craftsmanship and artistry of jewelry.
In the Basilica of Santa Maria Novella, a heritage of Italian culture with masterpieces and frescoes from the Florentine Renaissance, the theme of the haute couture jewelry show, Toile de Jouy, and the accompanying outfits were coordinated with the 14th-century painting pigments and content. Dior’s Toile de Jouy is a classic fabric pattern renowned in the fashion world for its elegance and intricate design. This pattern originated in 18th-century France and, reinterpreted by Dior, has become one of the brand’s iconic elements.
Origins and History
The Toile de Jouy pattern first appeared in the 1760s, created by the Oberkampf factory in France. This pattern is typically printed in a single color and depicts pastoral scenes, mythological scenes, or everyday life, embodying a strong sense of French romanticism. The “Jouy” in its name comes from the small French town of Jouy-en-Josas, which was once the center for producing this type of fabric.
Christian Dior first introduced the Toile de Jouy pattern into the brand’s fashion design in 1947. This classical fabric pattern was given a modern fashion twist, becoming a unique design element of the brand.
The Toile de Jouy pattern has been widely used in Dior’s designs, from ready-to-wear clothing to accessories and even home products. Whether it’s an elegant dress, a delicate handbag, or a luxurious scarf and home decor, Toile de Jouy brings a distinctive French charm to each piece.
Under the leadership of Dior’s current creative director, Maria Grazia Chiuri, the Toile de Jouy pattern has been given a new interpretation. She combines traditional pastoral scenes with modern elements to create designs that are both classic and contemporary. These designs not only retain the classic aesthetics of Toile de Jouy but also infuse a sense of independence and confidence in modern women.
Although traditional Toile de Jouy is usually printed in blue or red monochrome, Dior has boldly experimented with a variety of colors and materials in its designs. Whether it’s soft pink, bright yellow, or steady black, these colors are skillfully incorporated into the Toile de Jouy pattern, making it more diverse and modern.
By Jo Chen Wang
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