Giannico 2013
Giannico is a luxurious fashion footwear brand originating from Italy, founded by the exceptionally talented designer Nicolò Beretta at the young age of 19.
The Story of GIANNICO
Nicolò Beretta is renowned for his eclectic, witty, and original design style. Drawing inspiration from surrealism and pop art, he merges art with fashion, striving to create wearable art pieces. In his designs, each pair of shoes is a unique artwork, showcasing his creativity and talent. GIANNICO he founded combines modern design with sparkling fashion, crafting a captivating world, with its iconic modern version of Cinderella shoes leading the fashion trend.
GIANNICO debuted at Milan and Paris Fashion Weeks for the 2013/2014 autumn/winter collection, immediately capturing the attention of global fashion influencers and international buyers. Its unique and avant-garde design style was quickly recognized, garnering admiration from notable celebrities such as Lady Gaga, Kate Moss, and Dita Von Teese. Nicolò Beretta’s talent has also been highly acclaimed within the industry. He was honoured with the Vivian Infantino Emerging Talent Award and became the youngest recipient in the history of the Footwear News Achievement Awards for shoe design. These accolades not only attest to his outstanding achievements in the design field but also further solidify GIANNICO’s position as a cutting-edge brand in the fashion industry.
As the Sanremo Music Festival ambassador, Arisa perfectly embodies the brand’s playful and cartoonish style in her attire. Her fashion choices highlight the brand’s unique charm and inject new vitality and inspiration into the fashion world.
Designer Manolo Blahnik once advised Nicolò Beretta to relentlessly pursue his dreams and spare no effort in producing his own shoes. This advice deeply motivates Nicolò, serving as his driving force to keep moving forward. While his career may have had a challenging start, he has remained steadfast in his love for design and pursuit of his dreams, ultimately forging his own path to success.
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