Malo’s brand-new store on Via della Spiga 2024
Beginning in January 2024, Malo’s brand-new store will open at number 30 on Via della Spiga, in the center of Milanese luxury shopping. Malo is a renowned brand that specializes in upscale cashmere and natural fibers.
Malo’s brand-new store is going to open of January 2024, located on Via della Spiga
Malo‘s brand-new store, spanning 190 square meters, showcases a union of East and West through its selection of specific finishes, symbolizing a fusion of cultures. To emphasize the importance of protecting the environment and forests—which Malo is already actively promoting through reforestation initiatives on its website—the renowned cashmere maison chose bamboo flooring and furnishings for its new Milan flagship store rather than chopping down trees. In actuality, bamboo is an oriental plant that is adaptable, resilient, and sustainable because it doesn’t require any kind of pesticide or fertilizer to grow. This plant can store a large amount of carbon dioxide and regenerate on its own, which contributes to a cleaner environment.
The brand stated, about Malo’s brand-new store:
“We created a wall of colors using waste yarns, carefully selecting the colors, giving them a new life and paying homage to the history of Malo, renowned for its leadership in cashmere colors.”
With this statement they are showcasing the brand’s commitment to the “zero waste” philosophy in its new boutique on Via della Spiga. In actuality, Malo was founded in the 1970s on the basis of an instinct: to design breezy yet cozy clothing that would fit the breezy summer evenings in Portofino.The Jet Set used to vacation by the sea in the gorgeous setting of Portofino, and as night fell, the women would cover their bare shoulders with wool sweaters and stoles. These were clothes made of noble wools, whereas cashmere, which was mostly from Scotland, was used to make heavy sweaters in a limited range of colors.
Nancy Marchini, Marketing Director of Malo, emphasizes:
“The brilliant idea was to spin cashmere, in a light fineness and offer it in many fashionable colors with an all-Italian style.”
Malo’s brand-new store has spacious, open areas that let in natural light, giving the impression of being one tidy, contemporary, and functional room. In keeping with the Malo way of life, a warm and inviting relaxation area provides guests with a place to feel at home away from the daily grind. A place where, in every season, the “please touch” is crucial to enveloping the senses in the purity of natural fibers.
A personalized and sophisticated shopping experience is guaranteed by the highly qualified staff who pay close attention to customer needs. The essence of a garment that can be passed down from generation to generation and reused over time is represented by the noble fiber garments, which are the emblem of Malo.
“Less is more” is a trend that is becoming more and more in demand, and Malo’s brand-new store on Via della Spiga perfectly captures this spirit. According to Nancy Marchini:
“we combine the high quality of the yarns with absolute comfort and attention to sustainability, producing less but better and offering long-lasting but always contemporary garments.”
Malo’s brand-new store is set to open in January and its mission is to become a gathering place for those who appreciate beauty and quality craftsmanship, with time being the essential component of all Malo products. The Malo shopping experience will be centered around quality, craftsmanship, timeless style, and understated luxury—elements that have always been central to their brand’s aesthetic.
Conclusion: Malo’s brand-new store will open in January next year on Via della Spiga in Milan, with the intention of merging East and West culture and appealing to environmental protection.
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