Beyoncé has revealed that her new brand, Cécred, will launch later this month, months after she first hinted at plans to launch a hair care line.
Beyoncé reveals the name and launch date of her much awaited hair care line
The renowned singer and businesswoman has finally shared information about her next hair care line, Cécred, including the date of its launch, which is February 20. Fans are ecstatic about this announcement, which was made through an impressive Instagram Reel, and are eagerly awaiting the release of Beyoncé’s newest project.
The brand’s debut is given a personal touch by the Instagram Reel, which showcases nostalgic footage from Beyoncé’s early years in her mother’s salon. Viewers get to see glimpses of Beyoncé and other ladies getting hair done, which fosters a feeling of closeness and empathy with the superstar’s journey.
The brand, Cécred, is a clever parody of Beyoncé’s name that aims to capture her essence and vision for hair care. Like her previous fragrance line, Cé Noir, Beyoncé’s Cécred is anticipated to resonate deeply with her audience and reflect her dedication to quality and empowerment.
The singer declares in a heartfelt caption that goes with the Instagram Reel that “hair is sacred,” highlighting the significance of hair care in fostering and celebrating one’s identity. The artist’s experiences and upbringing are reflected in this sentiment, especially the time she spent in her mother’s hair salon, where she saw firsthand the transformational potential of hair care.
It was revealed the teaser for Cécred in May of last year, giving fans a glimpse into the brand’s inspiration. The artist behind the hit “single ladies”, expressed her desire to carry on her mother’s legacy through her own hair care line, reflecting on her early experiences performing with Destiny’s Child and sweeping hair in her mother’s salon. This sincere ties to her heritage serve as the foundation for Cécred’s debut as a celebration of empowerment and heritage.
Among the superstar’s devoted fan base, excitement for Cécred is growing as the release date draws near. The musician’s entry into the hair care industry is expected to have a big impact because of her personal connection to the brand and her commitment to empowering women.
The pop star invites her fans to embark with her on a self-care and self-discovery journey with Cécred, which is based on the transformational power of hair care. Fans are anticipating Cécred’s release with great anticipation, as it represents a new chapter in Beyoncé’s entrepreneurial journey and promises beauty, empowerment, and celebration.
The founder of Cécred said:
“It has always been a dream of mine to create a hair care line. That’s why I’m so proud to share Cécred, which celebrates and honors the wisdom in our hair. I’m excited that you are now part of this community and can help to build an intimate and powerful space where we can share our journeys, our hair secrets and protect all things sacred.”
The artist has served as an ambassador for Armani Beauty and L’Oréal Paris in the past. In November, she launched a direct-to-consumer perfume. Previously, Coty had the authority to produce fragrances under her name.
The launch coincides with a decline in public interest in celebrity-fronted beauty brands. However, companies like Fenty Beauty by Rihanna and Pattern Beauty by Tracee Ellis Ross have managed to connect with customers by leveraging the personal beauty journeys of their founders and providing high-end products to underrepresented markets.
Conclusion: The singer named Beyoncé is going to launch a line of hair care this year called “Cécred”.
Questo sito raccoglie dati statistici anonimi sulla navigazione, mediante cookie installati da terze parti autorizzate, rispettando la privacy dei tuoi dati personali e secondo le norme previste dalla legge. Continuando a navigare su questo sito, cliccando sui link al suo interno o semplicemente scrollando la pagina verso il basso accetti il servizio e gli stessi cookie. AccettaLeggi la policy
Privacy & Cookies Policy
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.