EMMA WATSON IS CHOSEN FOR PRADA’S NEW BEAUTY CAMPAIGN
EMMA WATSON IS CHOSEN FOR PRADA’S NEW BEAUTY CAMPAIGN
THE PIXIE CUT PAIRED WITH BOLD EYELINER MAKES EMMA WATSON THE PERFECT MUSE FOR PRADA BEAUTY
The Maison launches their new fragrance Prada Paradoxe, with Emma Watson representing it. She has adopted one of her looks di lei from back in 2010, of the pixie cut. Her short hair di lei frames her face di lei perfectly enhancing her natural beauty di lei, with just bold eyeliner as the highlight. Her look di lei is accentuated with the signature Prada triangular silver earrings and an orange jacket.
ACTRESS, ACTIVISIT AND SOCIAL PHILATHROPIST
Emma Watson made her debut on the big screen at the young age of 11, with franchise of Harry Potter . She went on in her di lei to win many accolades such as, Best Actress Award at the San Diego Film Critics Society Awards and the People’s Choice Award for Best Actress for her performance in “We Are Infinite”. In 2015, Time magazine included her in their list for the 100 most influential people in the world.
Alongside her acting, she also a very well know social activist and philanthropist. She has supported many causes publicly and is a strong feminist. Due to her di lei nature di lei, United Nations appointed her as the Goodwill Ambassador highlighted for women. She is also a strong spokesman for sustainability, Kering group (Gucci, Balenciaga, Alexander McQueen, Saint Laurent, Bottega Veneta) hired her as the head of the sustainability commission.
In the past, Watson has been the ambassador for major brands. Burberry selected her to be the face of their Fall / Winter 2009 and Spring / Summer 2010 campaign. Lancôme entered in to a collaboration with Watson, making her the protagonist to many campaigns of the cosmetics house.
PRADA PROPOSES A FEMININITY THAT DEFIES CONVENTION
The brand wants to promote beauty out of it stereotypical chains. They want to show beauty that’s authentic and in line with its values, which can inspire many generations to come. International General Manager of Prada Beauty Yann Andrea states, “ Emma Watson possesses a powerful elegance and a careful and committed spirit, determined for a positive evolution – the perfect embodiment of the new women’s fragrance from Prada. Her work di lei di lei, from acting to activism, is beyond inspiration. From everything about her about her emerges her about her about her authenticity and ability to inspire emotions and speak to a young and committed generation that requires authenticity “.
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