Giorgia Meloni powers up in Armani
Giorgia Meloni, after being elected prime minister of Italy in September, has made several public appearances in Armani suits. The founder of the hard-right Brothers of Italy party and the leader of the conservative coalition that won the national election wore three dark Armani pantsuits on the three days of the formal transition of power from Mario Draghi’s government to her own.
GIORGIA MELONI, THE FIRST FEMALE PRIME MINISTER OF ITALY POWERS THROUGH IN ARMANI.
Ms. Meloni is redefining the image of Italy for the world, and in that context, every choice matters. That includes the choice to align herself visually with the comfortingly familiar wardrobe.
POLITICAL ICONS
From Italian politico, Benito Mussolini who chose khaki regimental attire, to Narendra Modi in India and Kamala Harris in the United States of America, all have never backed down from their style to show what they believe. Politicians have hired people to manage their image through their styles. Image management is considered to be a full-time job in the western world. The aim is to build connections with the people.
Politicians are not considered style icons but more like binaries. Having uniforms to wear and the responsibility to carry. It is a fact that politicians have an image to hold and values to portray. Politicians across the globe have chosen a style that asserts their philosophy or beliefs and have used their attire as a medium of communication through which they aim to evoke an emotional response.
Fashion conjures society’s dreams, challenges its norms, and reflects back what it believes about itself. It functions as a mirror to our times, so it is inherently political. It’s been used to express patriotic, nationalistic, and propagandistic tendencies as well as complex issues related to class, race, ethnicity, gender, and sexuality.
These appearance objectives are universal for so many professionals; however, in any public role, women are scrutinized about the way they look. The looks of some of the most successful women in global finance and politics and their familiar visual cues are simple jackets, earrings, makeup, a necklace, collar, or scarf.
Designers worldwide, whether indie start-ups or internationally famed Maisons are incorporating politics at every level of their brands. That’s why designers have often played a role in helping officials craft an image that connects to electoral positioning, whether it’s Ralph Lauren working with Hillary Clinton or Bettina Schoenbach working with Angela Merkel.
ARMANI FOR MELONI
Armani is a true-to-blood “Made in Italy” brand. This is one of the founding pillars, of Ms. Meloni’s brand of nationalism. She even created a new ministerial post for “businesses and Made in Italy.” By wearing Armani, Ms. Meloni implicitly joins the brand’s power to her own, co-opting it for her own ends.
Giorgio Armani was the designer who, when the fashion world was in extremis over Melania Trump, told WWD that as far as he was concerned, dressing people, no matter who, is his job and that it goes beyond politics.
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