LE GRAND NUMÉRO DE CHANEL
LE GRAND NUMÉRO DE CHANEL IS THE NEW EXHIBITION AT PARIS BY CHANEL.
Le Grand Numéro de Chanel, House of fragrances of Chanel is putting on a show at the Grand Palais Éphémère. It opened on 15th December and will continue till 9th of January. It’s free for all, with reservations already booked in full.
WHAT’S IT ALL ABOUT?
The entire event was curated by, Thomas du Pré de Saint Maur. Chanel’s head of global creative resources for fragrance and beauty, fine jewellery and watches. the exhibit guides you through different chapters of the brand’s rich fragrance portfolio, cleverly demonstrating the multifaceted beauty of scent: As per Thomas,
“It’s a moment in time, it’s a creative gesture, it’s a culture object, it’s a metaphor of life. If you can have joy while you learn, I think it’s the best way to remember things. You get the most out of it”
The exhibition aims to guide you through the brand and its perfumes in an immersive manner.
LE GRAND NUMÉRO DE CHANEL WHAT CAN YOU EXPECT?
Although the reservations are full, you can still try your luck with the walk-in.
Like a captivating cabaret show-meets-museum, expect dancing, live music and magic alongside archive fashion displays, art installations, history lessons, expert consultations, and virtual reality immersions.
The concept behind the entire exhibition, Thomas explains:
You look in a magazine or an ad, on a website or influencer post [and see a fragrance], then go into Boots to smell the fragrance – you tend to lose the sense of creation that unites everything. This is a way of reuniting the craft, and it also aligns with the spirit of the legend behind the brand.”
There is a room dedicated to the iconic perfume of Chanel No5. The exhibition also features Andy Warhol artwork that’s never before been shown to the public, as well as an interactive VR experience where you take on the role of perfumer Ernest Beaux in 1921, presenting Gabrielle Chanel with samples of what became the world’s most iconic perfume.
With the main aim of educating the audience about the world of Chanel and the inspirations behind it, in the most magical ways possible. It’s a must visit this Christmas.
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